Technological Change And Manufacturing Process Innovation Business Essay

Technological Change And Manufacturing Process Innovation backup EssayDue to market investigate and marketing analysis or so what consumer take ups or motives, company has to larn unexampledfound result and work or modify them with the creation of new liking, design or applied science to satisfy consumer. Also to compete with other competitors to be first to hive away one new product, exertion needs to constant innovation. For example in 2010, beca custom of broken barriers to entry to New Zealand banking market, the banking industrys initiative to innovate their products and service such as build up easier for customers to switch banks and warlike interest rates and it scats to heights customer satisfaction ratings and extend in profits.http//www.nzherald.co.nz/ trading/news/article.cfm?c_id=3objectid=10845099 contr oversy in an industry is always affected by rivals racing to be first to introduce one new product or product enhancement after anotherProduct i nnovation is the training of new products, replaces in design of established products, or use of new corporeals or components in the cook up of established products.Thus product innovation skunk be divided into two categories of innovation development of new products, and service of existing products.New product development describes the complete mold of legal transfer a new product or service to market. There argon two parallel paths involved in the unconscious process one involves the idea generation, product design and detail engineering the other involves market research and marketing analysis.Improvement of existing products includes, but is not limited to, improvements in functional characteristics, technical abilities, or ease of use.2. Marketing innovation uncover of new ways to marketing products like costing, case and promotion, crapper draw off buyers interest, and increase industry demand and product differentiation which ignore lead company to change the co mpetitive positions of rival watertights. For example, companies like dingle they use one-to-one marketing strategy for customers to customize their products based on what they need to satisfy them more. It shows that marketing innovation can sustain trade festering with verboten introducing new products.the introduction and implementation of new marketing methods, like costing, packaging and promotion etc.///////Introduce of new ways to market products, can spark a burst of buyer interest, widen industry demand, increase product differentiation, and dismay unit cost-any or all of which can wangle the competitive positions of rival firms and military unit strategy revisions.Innovation is very grave to sustain business growth and innovation new products should be rigid enough to enter into market place3. Technological change and manufacturing process innovationDevelopment in engineering science manufacturing process can make industry to produce high quality product at lower cost which can lead to higher industry profitability. As the increase in technological changes, lots of companies automate their manufacturing processes which can leads to increase invert and reduce expenses. However, it alike has disadvantage such as loss of umteen factory job so CEO has to consider carefully around implementing this strategy to not to have conflicts between labor forces.Advances in engineering can dramatically alter an industrys landscape, making it possible to produce new and better products at lower cost and opening up total new industry frontiers.4. Changes in who buys the product and how they use itchange in buyer demographics and how consumer use the products can change how customers make purchasing decisions, where customers obtain the product and how customer consider value. And it can cause more contender between other competitors.Shifts in buyer demographics and the ways products are employ can alter how customers perceive value, how customers m ake purchasing decisions, and where customers purchase the product.4. change magnitude globalisationEven though globalization has benefits to create country, it as well brings prejudicious effect such as eliminates jobs, lower salary, and exploits workers on standards of funding in some country. Therefore some countries are now trying to trap globalization. Due to globalization, lots of global company like Apple or Samsung tries to manufacture their product in low- take country to export and import at a very low cost. It can be benefit to developing country. However, it will decrease manufacturing jobs in developed countries. Moreover, because of low-wage in developing country, wages for employee in developed country is underestimated. Even though, the standard cost of living is higher than what they earn. Lastly, there were some serious social issue just about Nike that they treated workers in low-wage country very badly, people were working in terrible environment with ve ry low-wage. According to this, global company only(prenominal) thinking about utilize labor force because of low wage without contribute toward productivity in developing country.Question 3 b) nigh people view the increasing globalization as a curse to umpteen local markets and see it as it makes poor people operate poorer and wealthy people become wealthier because profit is unevenly distributed. still increase globalization can be beneficial and may develop many countrys economy, politics, culture and environment. It also made the foundation easy to exchange fostering all over the globe which makes global company to exchange blistering or use knowledge efficiently to cope with rapid changes in global market.Because of globalization, global companies like Apple, Samsung or Nike are trying to manufacture their product in low-wage country to export and import at a very low cost. And to do that, they have to build their facilities, didactics ply and develop just descent in country which can straits solutions for unemployment and trade tasks. It also brings new production methods and prudence techniques. Moreover it also spreads out new types of engine room faster. The company has to adopt new technology to increase their quality of products and gross revenue. Due to globalization, new technology spreads out the world faster which makes company to satisfy their customer expectations efficiently.It is beneficial and may develop many countries economy, politics, culture and environment. And it could also bring happiness to customer by satisfying their needs.But some people view the increasing globalization as a threat to many local marketsThey see it as it makes poor people become poorer and wealthy people become wealthier.But if people understand globalization in a different way, it index help and develop the economy of many countries.Growth of modern electronic communication, made the world easy to transmit data all over the worldGlobalization offers solutions for trade problems and unemployment in many countriesIt also spreads out knowledge, new types of technology and cheaper economic policesIt also brings new production methods and management techniques.Products can be exported and imported at a very low cost.It can be perceived either as a problem or an opportunity.Nike has spent the last four years building facilities, training staff, and developing relationships in ChinaQuestion 4 1) Value stove AnalysisValue Chain Analysis is tools for managers to check that company is utilizing their resources effectively and efficiently to produce benefits for the company or wasting their resources unnecessarily during operations. By analyzing primary activities and support activities of companys operations can figure out their competitive advantage. Moreover, it helps to find ways to give satisfaction to customers.Primary activities for dellinward logistics dingle stores the component for computers until they need for them on production and assembly line. So suppliers are located close to the factory plants to reduce costs. dell relies broadly on their suppliers and they are using just in fourth dimension deliveries with their suppliers with good relationship. Also they let suppliers to deliver items like monitoring devices and speakers occupyly to the customers to reduce memorial costs.Here goods are received from a companys suppliers. They are stored until they are requisite on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier, where Dell streamlines its operation and relies on its computer monitor supplier to ship drawly to the customer. As long as its supplier retains its leadership position, Dell would collaborate with it to achieve usual success.1. completely those activities come to with receiving and strong externally sourced materials2. Just in time ordering3. Close to suppliersOperationsThe offer customization op tion for customers to satisfy only what they need and all the goods are manufactured with (build-to-order) system to reduce pulmonary tuberculosis on stock and cost. This manufacturing process is their main competitive advantage to grow business.This is where goods are manufactured or assembled. Every Dell system is strengthened to order. Customers pretend exactly what they want. Dell uses knowledge gained from direct customer sense of touch before and after the sale to provide award-winning reliability and tailor customer service.1. The manufacture of products and services- the way in which resources inputs are converted to outputs2. Build-to-order3. Customizations optionsoutward-bound logisticsDell delivers the finished good to their customers directly which can makes them to communicate tardily with customers and build good relationship. This direct standard gives them benefits such as decision out gross sales trends and understands what customer need or what customer do nt want.When Dell introduced the direct model, its competitors were change computers to end consumers via distributors. Dell, on the other hand, sells directly to consumers and is infinitely communicating with them and benefiting, especially in two areas, seeing sales trends and encyclopedism about unmet customer needs. The company also relies on customers knowledge of what they want to purchase and when they want to complete the transaction to drive the direct business model. Dell leverages this source of customer knowledge by making it as easy as possible for a customer to place a customized order electronically.1. All those activities associated with getting finished goods and services buyers2. Close to customers3. The monitor example4. Room for improvement5. Evening deliveryMarketing and salesDell offers online-sales or telesales directly with customer and without any retailers. Advantage of direct model is that the company can continuously in contact with its customers which helps them to get an idea of how to innovate their sales and marketing strategy and they also can reduce cost on researching market trends.Dells direct to customer model solve the problem for numberitional capital for marketing and sales. By selling directly to consumer it eliminated retailers along the way. One advantage of this kind of system is that the firm is continuously in contact with its customers and they are benefiting in two areas concerning sales and marketing, seeing sales trends and tallying about unmet costumer demands.1. Essentially an information activity- informing buyers and customers about products and services2. China/ credit card/ stool essential3. What about people who dont computers4. Improve a lifestyle cross off helpersDell providesDell provides installation services by Dell experts as well as 24/7 online support for larger businesses and institutions as well as for small businesses and home PC users. summation recovery and recycling services in an environmentally friendly look are offered. PC support services in case of malfunctions and justification services against accidental damage are provided.Dell spent dollars training well-educated business segment managers provide state-of-the art advice to customers. The company also initiated a collaborative customer-solution teams that collaborate with customers to fulfill any unmet customer needs. Because of the personality of work of Dells employees they are continually being inspired to stay abreast(predicate) of technology threats and opportunities that may alter the competitive landscape in the future.1. All those activities associated with maintain product transaction after the product has been sold2. Service a poor3. People dont lick offshore support, usually evince when they call and this adds to their stress4. If something goes wrong the pc has to return in the quondam(prenominal)Supporting activities for DellProcurementIt is on this activity that Dell is wispy beca use Dell do not enjoy protected by brandmark or patent or copyright technology. The technology being utilise in the industry is shared by all industry players.1. Sourcing and negotiating with materials suppliers2. ominous the bargaining power of Intel and MicrosoftHuman resource managementDells mission bidding is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Dell employees, direct salespeople, help-desk operators, engineers, and the like all have to be knowledgeable and customer pore to ensure Dells continued competitiveness.1. Those activities concerned with recruiting, developing, motivating and rewarding the work force of a business2. Potential for spinning it off as a separate business unit3. Hosted payroll engine room developmentTechnology is an important source of competitive advantage. And here is one strength of Dell for the firm enjoys better access to technology. Dell introduces the latest relev ant technology much more quickly than companies with slow-moving indirect distribution channels.1. Activities concerned with managing information processing and the development and protection of knowledge in a business2. Lagging behind in technology research and developmentInfrastructureDell revolutionized the traditional value chain of computer manufacturing industry by introducing the direct to customer model. Dell also employed a global business consultancy, to help it develop a set of poetic rhythm to judge business-unit performance. By doing so, daily decision making were more efficient. The chieftain financial objective that steered managerial evaluation at Dell was return on invested capital (ROIC). Which leads to no stock-taking build-up, Dell turns over inventory every six days on average, keeping related costs low.1. Concerned with a wide range of support systems and functions such as finance, planning, quality control and general senior management2. Reacting to problem s by change in senior managementOperation to meet adding value, improve quality, add efficiency and increase profitReceiving and distributing raw materialConverting raw material into a finished productIdentifying customers and distributing the productSupplier relationship processSharing data with suppliersInvestmentPrivileged suppliersLong time relationship with suppliersSending latest news about new products or services by email to build good relationship with customers..Question 4 2)Benchmarking In todays competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. In this analysis, managers determine the firms critical processes and outputs, baseline those processes, then compare the performance of each process against a standard within the industry. Dell offers comparable products, serves differen t customers, and use different strategies to achieve their goals. Dell can learn from the competition. The most effective way to learn about the industry is by benchmarking world-best practices. This practice has been successful for Dell in the past and should be a continuing evolution of benchmarking annually.