Marketing 388 Assignment 1 Avon Ladies

Factors in Avons microenvironment leading to shape its merchandise strategies:         The companys top counselor: In 1988 Avons chief executive officer James E. Preston introduced divers(a) changes and applied modifications to Avons bank line structures which directly affected its selling strategies. Andrea Jung who later became Avons new CEO partnered with Mattel and made more changes such(prenominal) as the Lets Talk turn on and the alliance with Roche Consumer wellness geared Avon to a new take aim of marketing planning and development.         The companys decision to refocus the company on its join business- selling cosmetics, fragrances and toiletries and selling unrelated business. With addition to sore prices of Avons harvest had a great impact on the marketing strategies because this footstep was a clear strategy to rein speciality Avons await and attract customers to take notice of its presence.         The customer s: The Lets Talk positional agitate was developed after Avon consulted with marketing departments in 13 get laid markets around the world, its aim to uncover womans commonalties as well as their differences. Based on the research uncovered from the customers allowed the companys R& ampere;D to produce and manufacture higher quality products to accommodate customers taste.         The marketing in preconditionediaries: The fusion between Avon and Mattel, Inc. allowed Avon sales representatives to begin distributing Mattels Barbie dolls.

This partnership was beneficial to both parties as powerful distribution job was combined with powerf! ul brand image. Avons added a storied brand to its product line at the same term Mattel products were distributed by a powerful distribution channel.         Marketing intermediaries: The ladies that promoted, sold, and distributed its products resolved that they needed more than part time jobs. Therefore, the sales personnel office turnover increased more than 200 percent. This caused that many customers could not find a salesperson when they wanted to buy a product. In 1997, they made a drastic... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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